Don’t Buy It
Hardcover · 256 Pages
$24.99 U.S. · $27.50 CAN · £16.99 U.K. · €17.99 E.U.
This concise, entertaining book shows us how wrong-headed metaphors and deceptive language have muddled … More
Recommended for These Courses
- Business and Economics: Economic Conditions
- Business and Economics: Economics / General
- Journalism and Mass Communication: Communication / General
- Language and Literature: General
- Language and Literature: Rhetoric
- Political Science: Economic Conditions
- Political Science: Economic Policy
- Political Science: General
- Political Science: Public Policy and Administration
In Don't Buy It Shenker-Osorio diagnoses our economic discourse as stricken with faulty messages, deceptive personification, and, worst of all, a barely coherent concept of what the economy actually is. Opening up the business section of most newspapers or flipping on cable news unleashes an onslaught of economic doomsaying that treats the economy as an ungovernable force of nature. Alternately, by calling the economy unhealthy or recovering as we so often do, we unconsciously give it the status of a living being. No wonder Americans become willing to submit to any indignity required to keep the economy happy. Tread lightly, we can't risk irritating the economy!
Cutting through conservative myth-making, messaging muddles, and destructive misinformation, Shenker-Osorio suggests a new way to win the most important arguments of our day. The left doesn't have to self-destruct every time matters economic come to the fore — there are metaphors and frames that can win, and Shenker-Osorio shows what they are and how to use them.
Don't Buy It is a vital handbook for seizing victory in the economic debate. In the end, it convincingly shows that radically altering our politics and policies for the better is a matter of first changing the conversation — literally.
About the Author
“A persuasive case for retooling how activists think and talk about matters of the wallet.”
Shenker-Osorio, who's been fighting in the trenches of the word wars for years as a communications consultant to the ACLU, the MS. Foundation, America's Voice and dozens of other progressive groups, knows her stuff. Don't Buy It is a great handbook to start thinking about how to change the conversation, particularly on the economy.
“Anat Shenker-Osorio offers…one choice bit of invaluable advice: Stop talking about the economy like it's a tide that lifts, a body that ails, or an invisible hand that guides our collective fortune like whatever it is that moves the Ouija thing. It's the Lakoff and Johnson Metaphors We Live By argument—the one that goes that saying “time is money” conditions us to conceive of time as something that must be shrewdly spent or hoarded—smartly applied to the failure of progressive writers and policy-makers to make a broad, compelling case against Tea Party deficit hawks. Shenker-Osorio's prescription is to stop thinking of the economy as some organic and independent system that we can only affect by prescriptions—or bloodletting. Instead, she contends, we should consider it a construction that we can control, something concrete and knowable that works for us rather than vice versa”.
Chapter 1: Once upon Our Economy
Chapter 2: What We'll Buy About the Economy
Chapter 3: Don't Call It a Crisis
Chapter 4: Do You Think the Poor are Lazy?
Chapter 5: Words Mean Thngs
Chapter 6: The Audacity of Audacity
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