About the Book

Market

Market

WSQ: Fall/Winter 2010
January 2011
Trade Paperback · 320 Pages
$25.00 U.S. · $30.50 CAN
ISBN 9781558616790
The Feminist Press at CUNY

 

Recommended for These Courses

Description

Wall Street or Main Street; psychological or physiological; traditional, viral or stealth — the market reveals the behaviors and practices affecting what we produce, what we buy, and to whom we sell. In a world focused on economic upheavals, Market looks specifically at how women have been positioned as both producers and consumers: a college graduate sells her virginity on eBay; human milk is commodified; sex is trafficked along the US/Mexican border. This special issue of WSQ questions how cultural and gendered marketing messages shape concepts of women's bodies, roles, and selves. Mara Einstein is the author of Brands of Faith: Marketing Religion in a Commercial Age and Media Diversity: Economics, Ownership and the FCC. She has been an executive at NBC, MTV Networks, and at major advertising agencies. She is currently an independent marketing consultant and an associate professor at Queens College and New York University. Joe Rollins is associate professor of political science at Queens College and the Graduate Center, CUNY. He is the author of AIDS and the Sexuality of Law: Ironic Jurisprudence.

About the Authors

Mara Einstein: Mara Einstein has been working in or writing about the media industry for the past 20 years. She is the author of Brands of Faith: Marketing Religion in a Commercial Age, a critique of promoting religion in today's consumer-oriented culture. She has been quoted in numerous publications including the New York Times, Los Angeles Times, and the Atlanta Journal Constitution. Einstein has enjoyed stints as an executive at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods. Her first book, Media Diversity: Economics, Ownership and the FCC, was the cause for much debate when research from this work was used by the FCC to redefine the media ownership rules. In addition to being an associate professor at Queens College, she is also an adjunct associate professor at the Stern School of Business at NYU, as well as being an independent marketing consultant. Joe Rollins: Joe Rollins is associate professor of political science at Queens College and the Graduate Center, CUNY. He received his PhD from the University of California, Santa Barbara, where he also taught in the law and society program and the department of sociology. He is the author of AIDS and the Sexuality of Law: Ironic Jurisprudence. His current project examines changes taking place in the legal language of sexuality. He has served on the board of directors for the CUNY Center for Lesbian and Gay Studies and his work has been published in various scholarly journals.