About the Book

Keeping up with the Dow Joneses

Keeping up with the Dow Joneses

Stocks, Jails, Welfare
June 2003
Trade Paperback · 192 Pages
$17.00 U.S. · $20.50 CAN
ISBN 9780896086890
South End Press


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In this short but powerful book of interlinked essays, noted cultural critic Vijay Prashad examines the contradictions of the American economy.

Prashad assesses a range of related issues: the oft-vaunted US economy, propped up by the rising debt of poor and middle-class workers; welfare policies that punish those attempting to escape the grip of debt and poverty; and a prison industry that regulates and houses the unemployed, as well as a reserve army of laborers.

In Keeping Up with the Dow Joneses, Prashad argues that the advent of mass production and advertising has converted citizens into consumers whose desires are captured by the phrase "keeping up with the Joneses."

Yet, as Prashad so persuasively demonstrates, keeping up with the Joneses is a trap: Americans have gone into massive consumer debt, with the poorest forty percent of the public borrowing money to compensate for stagnant incomes, not to spend on luxuries. Only the richest twenty percent borrow money to invest in stocks. Not surprisingly, in the last few years, income and wealth differentials have risen to record highs. By making crystal-clear connections between the economy, welfare reform and the profit-driven prison industrial complex, Prashad offers a vision for a sustainable and vital anti-imperialist movement.

Vijay Prashad  is Associate Professor and Director of International Studies, Trinity College. He is the author of several books including Everybody Was Kung Fu Fighting: Afro-Asian Connections and the Myth of Cultural Purity, Fat Cats and Running Dogs and The Karma of Brown Folk. Each was included in the Village Voice’s "25 Best Books of the Year" list.

About the Author

Vijay Prashad, associate professor and director of International Studies at Trinity College Hartford, Connecticut, is the author of the widely acclaimed Everybody Was Kung Fu Fighting: Afro-Asian Connections and the Myth of Cultural Purity (Beacon, 2001) and Karma of Brown Folk (Minnesota, 2000) both chosen as one of the 25 best books of the year by the Village Voice.