Campaigns and Elections American Style
July 2009
Trade Paperback · 352 Pages
$37.00 U.S. · $42.99 CAN · £20.99 U.K. · €26.99 E.U.
ISBN 9780813344195
Westview Press
Transforming American Politics
Trade Paperback · 352 Pages
$37.00 U.S. · $42.99 CAN · £20.99 U.K. · €26.99 E.U.
ISBN 9780813344195
Westview Press
Transforming American Politics
Recommended for These Courses
- Political Science: American Government
- Political Science: Campaigns and Elections
- Political Science: General
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Campaigns and Elections American Style Third Edition
Description
With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
James A. Thurber is Distinguished Professor of Government and director of the Center for Congressional and Presidential Studies at American University. He is a fellow of the National Academy of Public Administration and the author or coauthor of numerous books and more than seventy-five articles and chapters on Congress, congressional-presidential relations, congressional budgeting, congressional reform, interest groups and lobbying, and campaigns and elections.
Candice J. Nelson is associate professor of government and academic director of the Campaign Management Institute at American University. She is the coauthor of The Money Chase: Congressional Campaign Finance Reform and The Myth of the Independent Voter, and coeditor of Campaign Warriors: Political Consultants in Elections and Crowded Airwaves: Campaign Advertising in Elections, as well as numerous other articles and books.
James A. Thurber is Distinguished Professor of Government and director of the Center for Congressional and Presidential Studies at American University. He is a fellow of the National Academy of Public Administration and the author or coauthor of numerous books and more than seventy-five articles and chapters on Congress, congressional-presidential relations, congressional budgeting, congressional reform, interest groups and lobbying, and campaigns and elections.
Candice J. Nelson is associate professor of government and academic director of the Campaign Management Institute at American University. She is the coauthor of The Money Chase: Congressional Campaign Finance Reform and The Myth of the Independent Voter, and coeditor of Campaign Warriors: Political Consultants in Elections and Crowded Airwaves: Campaign Advertising in Elections, as well as numerous other articles and books.
About the Authors
James A. Thurber is Distinguished Professor of Government and director of the Center for Congressional and Presidential Studies at American University. He is a fellow of the National Academy of Public Administration and the author or coauthor of numerous books and more than seventy-five articles and chapters on Congress, congressional-presidential relations, congressional budgeting, congressional reform, interest groups and lobbying, and campaigns and elections.
Candice J. Nelson is associate professor of government and academic director of the Campaign Management Institute at American University. She is the coauthor of The Money Chase: Congressional Campaign Finance Reform and The Myth of the Independent Voter, and coeditor of Campaign Warriors: Political Consultants in Elections and Crowded Airwaves: Campaign Advertising in Elections, as well as numerous other articles and books.
Candice J. Nelson is associate professor of government and academic director of the Campaign Management Institute at American University. She is the coauthor of The Money Chase: Congressional Campaign Finance Reform and The Myth of the Independent Voter, and coeditor of Campaign Warriors: Political Consultants in Elections and Crowded Airwaves: Campaign Advertising in Elections, as well as numerous other articles and books.