Mistaking Africa
Curiosities and Inventions of the American Mind, Second Edition
August 2008
Trade Paperback · 248 Pages
$36.00 U.S. · $41.50 CAN · £19.99 U.K. · €25.99 E.U.
ISBN 9780813343860
Westview Press
Trade Paperback · 248 Pages
$36.00 U.S. · $41.50 CAN · £19.99 U.K. · €25.99 E.U.
ISBN 9780813343860
Westview Press
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Description
For many Americans the mention of Africa immediately conjures up images of safaris, ferocious animals, strangely dressed “tribesmen,” and impenetrable jungles. Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.
Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim’s Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.
Curtis Keim is professor of history and political science at Moravian College. The recipient of the College’s Lindback Award for Distinguished Teaching, he is (with Enid Schildkrout) the author of The Scramble for Art in Central Africa and African Reflections: Art from Northeastern Zaire.
Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim’s Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.
Curtis Keim is professor of history and political science at Moravian College. The recipient of the College’s Lindback Award for Distinguished Teaching, he is (with Enid Schildkrout) the author of The Scramble for Art in Central Africa and African Reflections: Art from Northeastern Zaire.
About the Author
Curtis Keim is professor of history and political science at Moravian College. The recipient of the college's Lindback Award for Distinguished Teaching, he is (with Enid Schildkrout) the author of The Scramble for Art in Central Africa and African Reflections: Art from Northeastern Zaire.