About the Book

The Asian Advantage

The Asian Advantage

George S. Yip (Author)
July 2000
Trade Paperback · 464 Pages
$30.00 U.S. · $36.00 CAN · £19.99 U.K. · €21.99 E.U.
ISBN 9780738203515
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Description

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area.Many books on Asian business take a more macro political-economic approach or a micro country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

About the Author

George S. Yip is adjunct professor at the Anderson Graduate School of Management at UCLA. In 1998 he will be a visiting professor at Oxford University and the China-Europe International Business School. He is represented as a speaker by the Leigh Bureau.