About the Book

The Cluetrain Manifesto

The Cluetrain Manifesto

10th Anniversary Edition
April 2011
Trade Paperback · 320 Pages
$16.99 U.S. · $19.95 CAN · £11.99 U.K. · €11.99 E.U.
ISBN 9780465024094
Basic Books

 

Description

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.

The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

About the Authors

Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems? Java Software group.

Christopher Locke blogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.

Doc Searls is Senior Editor of Linux Journal, and a fellow at Harvard's Berkman Center for Internet & Society.

David Weinberger is a fellow at Harvard's Berkman Center and author of Everything Is Miscellaneous.

Jake McKee is the principal and chief Ant Wrangler at Ant's Eye View, and he was previously global community relations specialist for the LEGO Company.

JP Rangaswami is chief information officer of British Telecom's global IT services business.

Dan Gillmor is the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.