The Design of Everyday Things
September 2002
Trade Paperback · 192 Pages
$16.95 U.S. · $18.50 CAN
ISBN 9780465067107
Basic Books
Trade Paperback · 192 Pages
$16.95 U.S. · $18.50 CAN
ISBN 9780465067107
Basic Books
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Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
About the Author
Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.